The Super Bowl (English: Super Bowl) is the annual championship game of the National Football League (NFL), and the winner is called the "World Champion". There will be grand celebrations accompanying the game. The Super Bowl is usually held on the last Sunday of January or the first Sunday of February each year, and that day is called Super Bowl Sunday. The Super Bowl has been the most watched television program in the United States for many years and has gradually become an unofficial national holiday. There are many popular singers and vocalists performing before the Super Bowl and during halftime. In addition, Super Bowl Sunday is the second-highest single-day food consumption day in the United States, second only to Thanksgiving. In order for a national audience to enjoy the Super Bowl, many sports events will make concessions on the day of the Super Bowl. For example, the NBA only holds 1-2 games on the day of the Super Bowl, and they are all held at noon local time to match the Super Bowl game time.